Using the Keywords feature

The Keywords section in Contentpen helps you discover, evaluate, and act on keyword opportunities based on your brand and content strategy. These keywords are suggested by AI using your Brand Knowledge Base and are designed to help you create content with strong SEO potential.

This guide explains what you’ll see on the Keywords screen and how to use it effectively.

Access the Keywords dashboard

From your workspace dashboard, open the Keywords section.

Here, you’ll find a list of AI-suggested keywords tailored to your brand, audience, and content pillars.

Keyword overview metrics

At the top of the screen, you’ll see a quick summary of your keyword opportunities:

• High opportunity keywords

Keywords with a strong balance of volume and difficulty.

• High volume keywords

Keywords with estimated monthly searches greater than 1,000.

• Low difficulty keywords

Keywords with a difficulty score lower than 15, making them easier to rank for.

• Starred keywords

Keywords you’ve saved for future use.

• Articles generated

The number of articles already created from these keywords (if any).

These metrics help you quickly understand the overall SEO potential of your keyword list.

Understanding keyword details

Each keyword in the list includes important SEO data to help you decide what to write next.

Keyword difficulty

Shows how hard it may be to rank for the keyword:

• Low – Easier to rank, less competition
• Medium – Moderate competition
• High – Highly competitive and harder to rank

Difficulty score

A numerical score (usually between 0–100) representing keyword competition. Higher scores mean higher difficulty.

Volume

Estimated monthly search volume for the keyword. Higher volume generally means more potential traffic.

Intent

Explains what users are trying to do when searching for the keyword:

• I – Informational (learning or researching)
• C – Commercial (comparing products or services)
• T – Transactional (ready to buy)
• N – Navigational (looking for a specific website)
• B – Branded (searching for a brand or company)

CPC (Cost per click)

The average amount advertisers pay per click for this keyword. Higher CPC usually indicates stronger commercial value.

Take action on keywords

Each keyword gives you multiple ways to act.

Generate an article

Click Generate Article next to any keyword and provide the basic details to start creating content targeting it.

If an article is already being created, you’ll see: Generating Article…

Once complete, you’ll see: View Article to open the generated content

Star keywords

Click the star icon to save important keywords.

Starred keywords are retained even when you regenerate keywords using AI.

Manage individual keywords

Click the three-dot menu at the end of the keyword row to:

• Edit the keyword
• Move it to a keyword cluster
• Delete the keyword from your list

Search keywords

Use the search icon on the Keywords screen to quickly find specific keywords from your list.

Keyword Metrics Guide

Click the (i) icon to view a built-in guide that explains all keyword metrics, including difficulty, volume, intent, CPC, and available actions. This is helpful if you’re new to SEO or want a quick refresher.

AI-suggested keywords

When you open the Keywords screen, Contentpen shows a list of keywords generated based on your brand knowledge.

If you want fresh suggestions:

• Click AI generate keywords in the top-right corner

• Select the content pillars, or add a new one, for which you need new keywords

• You can also select the number of keywords you want to generate for each content cluster from the dropdown

• Contentpen will generate a new set of keywords

• Any starred keywords (if you’ve saved any) will be retained
• All unstarred keywords will be replaced with new suggestions

This lets you refresh your keyword list without losing your important picks.

If you need help understanding keyword metrics or choosing the right keywords for your content strategy, feel free to reach out to our support team. We’re always happy to help.

Updated on: 19/12/2025