Setting up your Workspace

Your workspace is where Contentpen learns about your website, brand, and content goals. Each workspace is connected to one website, and you can create multiple workspaces if you manage more than one site.

This guide explains how to set up a workspace during signup or onboarding.

1. Create your Workspace

Your workspace represents the website or brand you want to create content for.

You’ll be asked to provide:

• Workspace name

Usually, your website or brand name.

• Workspace URL

The website you plan to publish content on.

• Workspace timezone

Select your preferred timezone from the dropdown.

After this, Contentpen’s AI will start analyzing your website to understand your business, content style, and audience.

You’ll see a short “Analyzing your business” screen while this happens.

2. Review & confirm Business Information

Once the analysis is complete, Contentpen will show you AI-generated suggestions based on your website, including:

• Business overview
• Ideal customer profile
• Unique selling proposition (USP)

You can:

• Accept the suggestions and continue, or
• Edit any section to better reflect your brand

Click Next once you’re happy.

3. Define your Target Audience

Next, you’ll see AI suggestions for your target audience, including:

• Author persona: Defines the voice and role of the writer. For example, whether the content should sound like an expert, a consultant, a teacher, or a friendly guide.
• Target audience segments: Describes the groups of readers you want to reach, based on factors like interests, experience level, or use cases.
• Brand voice: Sets the overall tone and personality of your content, such as professional, conversational, friendly, or authoritative.
• Competitors: Identifies competing brands or websites to help Contentpen understand the content landscape and positioning.

Again, you’re in control:

• Use the suggestions as-is, or
• Edit them to match your exact needs

Click Next to continue.

4. Set your Content Strategy

Contentpen now suggests a content strategy tailored to your brand.

You’ll see:

• Content pillars (main themes you should write about)

You can modify these or move forward with the AI’s recommendations.

5. Choose suggested Article Topics (Optional)

Contentpen will suggest ready-to-use article topics based on your setup.

At this stage, you can:

• Click Create Article next to any topic, or
• Skip this step and go straight to your dashboard

Either option works, you’re fully set up now.

Update Workspace preferences later

If you want to change any workspace details after setup, transfer its ownership, or delete workspaces, you can do so in Workspace Settings.

Add more Workspaces

If you manage multiple websites, you can create additional workspaces at any time.

To add a new workspace:

1. Click the Contentpen icon in the top-left corner

2. Select New

3. Set up the workspace by following the same steps above

You can repeat this process to manage multiple websites within a single Contentpen account.

If you need help setting up your workspace or want guidance on best practices, feel free to reach out to our support team. We’re always here to help.

Updated on: 19/12/2025